Content 911

Google's Take on Marketers as Publishers

Fantastic video from my former colleague Jim Lecinski, who is now the Managing Director of U.S. Sales at Google, about the tremendous shift that has occurred in marketing during the last few years:

via www.youtube.com

NOTE: I think he meant to say "shocking or interrupting USERS", not marketers. Also, check out the woman in the conference room behind him...bet she didn't realize that she was going to be part of this video!

Remember--you are now a publisher and you need to market to your prospects and customers as such! What value is your content providing to them?

Until next time...

Lisa Kirschner

Managing Editor, Content 911

Managing Director, Flair Interactive Services Inc.

Announcing the Joomla! Community Magazine

The Joomla! Community Magazine has launched! Check it out:

http://magazine.joomla.org/#

It includes articles and information about current Joomla! topics, extensions, events, interviews with industry leaders and more. Created by a team of volunteer writers, editors and Joomla! experts, it provides dynamic, informed and useful information about everything Joomla!. Bookmark it and check back often.

Lisa Kirschner
Managing Editor, Content 911 Blog
Managing Director, Flair Interactive Services

The iPad, the Kindle, and the Future of Books : The New Yorker

Excellent recap of the history between Amazon.com, Apple and traditional publishing houses by Ken Auletta at The New Yorker. This has forever changed my view of Amazon!

As a writer, avid reader, former magazine editor and someone who's kept a close eye on the emergence of ebooks and Amazon's domination of that market, I found this article really interesting. Here at Flair, we've definitely seen digital publishing, social networking and Web 2.0 technologies become much more visible pieces of our clients' projects and overall marketing strategies during the last few years.

On the morning of January 27th—an aeon ago, in tech time—Steve Jobs was to appear at the Yerba Buena Center for the Arts, in downtown San Francisco, to unveil Apple’s new device, the iPad. Although speculation about the device had been intense, few in the audience knew yet what it was called or exactly what it would do, and there was a feeling of expectation in the room worthy of the line outside the grotto at Lourdes. Hundreds of journalists and invited guests, including Al Gore, Yo-Yo Ma, and Robert Iger, the C.E.O. of Disney, milled around the theatre, waiting for Jobs to appear. The sound system had been playing a medley of Bob Dylan songs; it went quiet as the lights came up onstage and Jobs walked out, to the crowd’s applause.

via www.newyorker.com

Technology, Video Games and the User Experience of the Future

Check out this brilliant presentation by Jesse Schell, the founder of Schell Games, the former creative director of the Disney Imagineering Virtual Reality Studio, and a faculty member of the Entertainment Technology Center at Carnegie Mellon University:

DICE 2010: Design Outside the Box

During this talk, Schell wowed the audience with his predictions about how technology will be integrated into our everyday decisions and behavior in the future--from what cereal we eat and how we eat it to whether we drive, take public transportation or walk. Fascinating material!

Whether you're a game designer or not, this stuff is brilliant from a user experience perspective. What do you think about this? Would you welcome this kind of monitoring and involvement in your daily life or does it scream "Big Brother" to you? I for one, wholeheartedly welcome the concept--as long as I get to choose who I let into my personal life.

Lisa Kirschner
Managing Edtior, Content 911
Managing Director, Flair Interactive Services Inc.