Mobile: The New Face of Marketing

According to Morgan Stanley, mobile marketing is the fastest growing industry in the history of the Internet.

It’s really no surprise. Today, consumers are becoming more dependent on, and active with, their mobile phones. In fact, 96% of adults own cell phones--37% of which are smart phones. With statistics like that, it’s only natural that businesses key in on the mobile marketing revolution that’s sweeping the Internet. Don't assume that because you have a B2B business, you shouldn't tap into this lucrative market. Remember, businesses are run by PEOPLE--people who use mobile devices for personal AND business tasks.

Mobile marketing--by definition--is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. (Mobile Marketing Association)

In other words, mobile marketing brings your products or services to your customers or clients in a much faster way than traditional marketing methods. Even simpler yet: mobile marketing is any form of marketing that involves using a mobile phone or device to participate. It may take on the form of a text message promotion, email, social media campaign or even face-to-face interactions--all with one goal in mind: engaging the customer to take some type of action.

How are you using mobile marketing in your business today? Or if you're not using it yet, what's stopping you?

Lisa Kirschner
Managing Editor, Content 911 Blog
Managing Director, Flair Interactive Services Inc.

Comments

[Lisa Kirschner]

Thanks Rachael.

My biggest tips for mobile marketers are: 1) remember to keep it short and 2) remember to provide value.

Don't just add noise or information about why your products or services are great. Give users something--such as a video, a tip, free info or advice--that will help them during their busy day, and they will flock to you for more.

Lisa

[Rachael Starks]

You really got to hand it to these mobile phone technology giants. I mean not only were they able to amass great fortune and wealth from producing and selling smart phones but they were also able to create a revolutionary phase in the marketing industry! I have been fortunate to work with some prestigious companies who all use mobile marketing to target potential customers. Do you have any mobile marketing tips for aspiring businesses who want to make it big in this industry? Thanks!