As 2011 comes to a close, we at Flair are getting slammed with frantic calls from potential clients who want to know why they've seen a decrease in traffic to their site during the last few months. While Google's Panda update (a change to their algorithm earlier this year) may not be the cause of all traffic changes, it's certainly had a huge impact on many sites and businesses this year.
SEOMoz has released a great video entitled "How Google's Panda Update Changed SEO Best Practices Forever." Anyone who's grappling to understand Panda and what it might mean should take a few minutes to watch this video.
Contact us at Flair Interactive if you need help understanding how your site ranks, why you have those rankings, how Panda has impacted you and what you can do about it.
We also frequently work with new startups who don't have any previous rankings and want to increase traffic to their sites as quickly as possible. (However, keep in mind that it's best to look at SEO as a longer-term effort than a quick band aid.)
We look forward to helping you with your SEO and online marketing needs in 2012.